GENESISX takes the spotlight in Forbes feature on AI and Hyper-Personalization
Challenge
Execution
Results
GENESISX has made an exciting start to 2025 by being featured in a recent Forbes article discussing the transformative role of AI and hyper-personalization in the consumer packaged goods (CPG) industry.
This is a big nod to what we do best: helping brands connect with their audiences through breakthrough mobile experiences and hyper-targeted advertising.
From Personalization to Hyper-Personalization
The article highlights a key shift in the industry: moving beyond traditional personalization to hyper-personalization—where every customer interaction feels uniquely tailored. It’s no longer just about catering to groups of consumers but understanding each individual.
This evolution is crucial in the competitive CPG market, where consumer expectations are at an all-time high.
GENESISX’s platform was spotlighted as a leading solution, helping global giants like Kellogg’s, Unilever, and Starbucks create impactful, hyper-targeted campaigns.
By harnessing the power of AI, GENESISX enables brands to sift through vast amounts of data to deliver the right message at the right time to the right customer.
About 71% of consumers expect personalized experiences, as the Forbes piece points out, and GENESISX makes sure brands not only meet but exceed those expectations.
“Our mission at GENESISX is to harness the power of AI and hyper-personalization to transform how consumers experience CPG brands. By analyzing real-time data and translating it into meaningful, individualized touchpoints, we empower our partners to connect with customers on a deeper, more impactful level—at exactly the right moment. We’re happy that Forbes continues to recognize our work,” said Chris del Rey, Founder and CEO, GenesisX.
Why AI Matters for CPG Brands
So why is AI such a big deal? According to the Forbes article (and us!), AI dives deep into data to uncover insights marketers wouldn’t have spotted otherwise.
These insights fuel campaigns that drive real engagement and meaningful connections. Traditional personalization methods just can’t keep up with the speed and accuracy of AI-driven hyper-personalization.
The success of GENESISX’s platform is reflected in its remarkable track record:
- 1,000+ campaigns launched
- 90% of Fortune 100 companies as clients
- Over 5 billion products sold through its campaigns
These numbers reflect the platform’s ability to transform how brands connect with their customers, turning ordinary engagements into memorable, personalized experiences.
Lessons Beyond CPG
While GENESISX focuses on CPG and retail, the Forbes article suggests that hyper-personalization is a strategy that other industries can adopt as well—from healthcare portals giving patients more control or SaaS platforms letting users design their experiences. It is the secret sauce for building customer loyalty.
GENESISX’s success in driving hyper-personalization for CPG brands is a blueprint for companies looking to differentiate themselves and build lasting customer relationships.
A Vision for the Future
Hyper-personalization isn’t a one-and-done process. It’s about constantly iterating, learning, and staying ahead of the curve. And that’s exactly what we’re here to do.
At its core, GENESISX is more than a platform; it’s a mission to redefine consumer engagement. By combining technology with a focus on authenticity, GENESISX helps brands inspire loyalty and drive growth.
To read more about how AI and hyper-personalization are shaping the future of marketing, check out the full Forbes article HERE.
